Top Social Media Marketing Strategies for Your Instagram Campaign
There is no denying that social media is at the core of any successful marketing campaign today. A Business2Community survey says that over 70% of the U.S population now has a t least one social networking profile. The same study shows that the number of people using social media is going to reach 2.5 billion by 2018 or even sooner. 57% of consumers in the B2B industry have been influenced by content on social media, which highlights the impact these networks can have on your business.
Among the different social media networks around, Instagram takes the highest rating in terms of popularity today. For an app that was launched 7 years ago, the numbers for Instagram are simply astounding. The social media network boasts over 700 million monthly active users (MAUs) with over 500 million people using the social media network daily. Today, over 50% of brands in the U.S are already on Instagram and the number is expected to reach 71% by end of 2017 according to an eMarketer study.
While these numbers are impressive, many companies are still struggling to ace their Instagram marketing campaigns. The secret lies in getting as many real Instagram likesas possible. On the surface, it might look easy but this is actually the biggest hurdle for most brands.
Luckily, you can borrow some ideas from your overall social media marketing strategy to get started, and you can learn about How to Integrate Instagram in Web Design. Below are a few of the ideas you should use in your Instagram marketing campaign for better results:
1. Set Business Objectives
This is the most important rule in social media marketing yet many companies are ignoring this when it comes to their Instagram campaigns. It is not all about sharing your company’s photos and videos; you have to set a goal first. For instance, do you want to build brand awareness, drive traffic to a specific landing pages improve sales, or create brand visibility amongyour target audience? Once you know what you want to achieve, it becomes easier to get started.
2. Understand Your Audience
Is your target audience using Instagram? Are they millennia’s? You should start by creating buyer personas in order to fully understand them. When you know their age, gender, location, job title, and interests, it becomes easier to set the tone of your campaign. When you are reaching your target audience, you meet business objectives including higher conversion rates andbetter brand visibilityamong others.
3. Fresh and Relevant Content Always
Social media is not just about fun videos and photos; many brands are making millions by reaching their target customers where they are easily found. To do this, you have to come up with the best content and for Instagram, this includesrelevant photos and videos. Avoid posting randomly and instead come up with a posting schedule. Make sure you only post photos and videos that can boost your brand.
4. Learn From Others
Take time to research what other brands in your niche are doing. What type of content are they posting on their Instagram accounts? Do they have a large following? You can even use the tools available for competitor research.
With Like4Like, you will have an easier time doing your Instagram campaign as you will get more likes faster and without the usual hassle. This helps grow your followers and establish your brand.
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Harris Scoot is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings. Learn more on Like4Like Instagram technique on his blog.
